We created HUBB to minimize the time it takes to view updated market-data and receive confirmation of an order’s acceptance. From structural advantages of HUBB’s proprietary protocol, to reducing fiber-optic travel time by co-locating our servers in the market data centers, we are committed to finding new ways to reduce latency and ensure that our client’s orders are the first byte on the wire.

In its most basic form, HUBB is a proprietary protocol that allows markets and trading algorithms to communicate. While some protocols are built to satisfy the needs of many, HUBB is built for those who need speed. That’s why competitors like FIX will have a hard time being as fast as we are. They require integration of open-source libraries that must be optimized to break their forward’s compatibility and upgradeability. HUBB is optimized internally so that details are hidden from the end user, making the code simple, fast and stable.

Active trading is a race where milliseconds make all the difference. HUBB co-locates its servers in the same data-centers as NASDAQ so that data only needs to travel through a few feet of fiber optic cable. Find out more about the advantages of HUBB's co-location solutions.

HUBB prides itself on being brutally efficient. All risk and compliance checks are made prior to sending data to market without incurring any measurable latency. It is HUBB’s efficiency that allows these services to be provided with no significant impact on performance.